| The prime objective of a link popularity campaign | | | | visitor away. |
| should be to help a site rank higher. Every link | | | | - Links from irrelevant pages: Most of the times |
| popularity campaign is started keeping this factor | | | | people fall for the temptation of having as many |
| in mind. Sometimes it is observed that a | | | | back links as they can have. This makes them go |
| seemingly successful link building campaign turns | | | | on a linking spree. This is one of the main reason |
| out to be a failure. Why does this happen? | | | | why link building doesn't yield results. Giving back |
| Reasons vary. Most of the times it is due to | | | | links of your site on just any site out there does |
| choosing the wrong Link Building Firm. Another | | | | not mean a targeted traffic will flow to your site. |
| reason could be the lack of knowledge about how | | | | In fact, that is impossible. There is no point in |
| to go ahead with a link building process. | | | | placing a books website link on a garments |
| Let us take a look at some of the important | | | | website. |
| reasons which lead to the failure of link building. | | | | - Linking with bad neighbors/ FFAs: Reciprocal |
| - Neglecting the importance of Back links: Back | | | | linking is a good way to promote your web site. |
| links play a pivotal role in driving targeted traffic | | | | Again, this is where most link building campaigns |
| to a site. You can't expect a stranger to find your | | | | take a severe beating. Reciprocal linking pays only |
| location unless you give him a particular address. | | | | if a site is linked to another reputed and popular |
| Similarly, in absence of back links, a site will bear | | | | web site. Posting links on free for all sites and |
| the brunt of not receiving visitors and potential | | | | sites with malicious reputation only brings a bad |
| customers. Visitors would not know how to find | | | | name to your own site. |
| you. What needs attention here is- back links | | | | - Juxtaposing back links with many outbound links: |
| should be posted on relevant and thematically | | | | As per Google's algorithm, the number of out |
| similar sites. Other wise it is as good as having no | | | | bound links on a page should not exceed 100. If a |
| back links. | | | | site's link is placed on a page having more than |
| - Neglecting Inner Pages: Quite often the back | | | | 100 other links, no PR juice will flow and Google |
| links direct visitors to the homepage of a web | | | | will not index that site. This will ultimately mar the |
| site as the homepage holds the crux of a site. | | | | PR of a site. |
| What usually skips our mind is that inner pages | | | | The above mentioned points highlight some of the |
| too are vital in terms of theme and content. | | | | reasons why a potential link building campaign fails. |
| Consider the following scenario- A visitor looking | | | | A well directed approach with a thorough |
| for Italian furniture is driven to the homepage of | | | | understanding of link building process can help one |
| a home décor website which has no specific | | | | make it a success. The onus is on a site's owner |
| information regarding various types of furniture | | | | to ensure that none of these avoidable mistakes |
| available. This will most likely end up in driving the | | | | get repeated. |