| In the UK the children's clothes market is defined | | | | Kingdom's clothing market get a boost is the fact |
| as clothing for children under the age of 15. The | | | | that parenting ages are becoming higher and |
| primary sectors in this market are girls' and boys' | | | | family sizes are getting smaller. |
| clothing as well as infant clothing. Even though the | | | | The United Kingdom children's clothing markets |
| market for girls' clothes is smaller by population | | | | have proven to be the most resilient of the |
| size than the boys' market, the girls' market | | | | clothing sectors. Some of the most successful |
| accounts for higher sales. | | | | companies in the UK include Asda, Adams, Gap, |
| More clothing is typically purchased for the girls' | | | | H&M, M&S, Matalan, Mothercare, Primark and |
| market as they tend to have a much more | | | | Tesco. These companies continue to be |
| extensive wardrobe than their male counterparts. | | | | successful in the children's market even during the |
| Additionally, the market tends to be more fashion | | | | tough recession. |
| led with items such as replica watches, replica | | | | Internet shopping is a new growth area with |
| purses, replica handbags, replica louis vuitton | | | | estimates that 12% of all children's clothing sales |
| handbags and so on, which tends to increase | | | | are now made through this channel. Many |
| spending. | | | | established retailers now operate online although |
| The boys' clothes market has been increasing in | | | | discounters are noticeably absent. An estimated |
| recent years, mostly due to increased spending | | | | four million adults buy children's clothes on the |
| on sportswear. In the infant and baby wear | | | | internet. |
| market, the higher birth rate in the UK has given | | | | An estimated ten million people are participating in |
| way to increased spending. The UK children's | | | | the children's clothing buying experience in addition |
| clothes market tends to be product and brand led | | | | to eleven million people buying clothes as a gift. |
| with retailer owned labels and exclusive lines | | | | Children's clothing gift shopping is particularly |
| dominating the market. | | | | important among older people such as |
| Children's clothes is being purchased by around | | | | grandparents even though incomes are typically |
| three in ten consumers, even by those that do | | | | tight for many in this group. |
| not have children. Also helping the United | | | | |