| Furniture Companies like all businesses need to | | | | and the neighbors will feel that the delivery is less |
| concentrate on Public Relations, but what unique | | | | obtrusive if it has a neighborhood watch program |
| things can a furniture company due to develop PR | | | | sign on it. This is an easy one. They are very |
| for a good solid community campaign? Well | | | | likely to accept the offer to help. There may be |
| perhaps they can join in with a neighborhood | | | | several furniture companies in town and it would |
| business watch patrol and simply keep an eye out | | | | not be surprising to sign them all up. |
| while delivering the furniture. Why do I suggest | | | | For all these reasons and more it stands to |
| this? Well consider the Furniture Business Model | | | | reason that a furniture company is a worthy |
| for a moment if you will; | | | | addition to a neighborhood business watch |
| FURNITURE COMPANIES: These stores have | | | | program and well it is excellent PR because |
| delivery trucks that drive to neighborhoods and | | | | everyone wins. The community and the company, |
| deliver furniture to residential customers. These | | | | best of all it costs next to nothing to do. So |
| customers will be happy to see the participation | | | | perhaps you might consider this in 2006. |