| The trendy Hoxton Hotel (in the vibrant | | | | should you then consider booking the Hoxton |
| Shoreditch area of east London) runs £1 flash | | | | even outside the promotion? |
| sales every few months. | | | | The guest comments on TripAdvisor suggest it's |
| There are sometimes around 1000 rooms given | | | | a good bet even at its "normal" price. |
| away at the special price (though many are £29 | | | | The hotel - which opened in 2006 - calls itself |
| rather than £1 - which is still a very good deal). | | | | "The Urban Lodge". It has comfy lounge seats |
| The Hoxton gets good guest reviews and is at | | | | and modern furnishings around its lobby area, and |
| the moment in the top 20 London hotels on | | | | a modern, warehouse-style feel in keeping with |
| TripAdvisor. So it is certainly worth chancing your | | | | the architecture in the locality. |
| arm in the hotel's flash sales! | | | | The location is OK but is certainly not central |
| Guests at the Hoxton seem to enjoy the hotel's | | | | London. It's handy though for public transport |
| friendly service and inspiring public spaces which | | | | connections into the West End. |
| often display the work of local artists (the | | | | Rooms are contemporary with flatscreens and |
| Shoreditch area has quite a few artists' studios | | | | nice little amenities e.g. a "Pret a Manger Lite" |
| nearby). | | | | breakfast, fresh milk, down duvets and other little |
| Even outside the sales the room rates are also | | | | touches. It's quite a quirky hotel with a good dollop |
| fairly reasonable for London - and often available | | | | of "character"! |
| for less than £100. The Hoxton provides free | | | | The only downside is that rooms at the Hoxton |
| WiFi for guests which is another important benefit. | | | | can occasionally be a bit small, despite their clever |
| All this makes the promo rooms a real bargain. | | | | design. An insider tip (one of many you can pick |
| But you must be very alert on the trigger | | | | up from the London Hotels Insight blog) is to ask |
| because the cheapest rooms often disappear | | | | for one of the rooms on the upper floors - |
| within a few short minutes. | | | | reputed to be a bit larger than average. Or you |
| It is definitely a matter of luck as to whether you | | | | might even cheekily ask the staff to suggest one |
| bag yourself one of these bargain rooms. So | | | | of the best rooms for you! |