| Beautiful weather here in Tampa, getting excited | | | | Why? |
| for a relaxing weekend with the family. | | | | Because you're becoming more and more curious, |
| If you're a mom, have a great Mother's Day. I | | | | to the point where... this curiosity will eventually |
| didn't have a particularly warm and fuzzy | | | | become insatiable, driving you to do virtually |
| relationship with my own mom, but I have a | | | | anything to get that lid off, and see what's inside |
| great relationship with my wife, and she's a terrific | | | | the box. |
| mom. | | | | Right? |
| Psychologists say you either marry your mom or | | | | Of course. And this is why one of the most |
| your dad or the mom you wish you had, don't | | | | powerful weapons you have in your marketing |
| they? I'm not sure about all this but I am sure | | | | arsenal, is your ability to make your buyers |
| that being a mother -- if you do it right -- is one | | | | curious. And the best place to do this is in your |
| of THE most difficult things in the world. | | | | headlines. |
| As someone who pays close attention to human | | | | Why? |
| dynamics and what pulls people one way or | | | | Because this is your first contact with your buyer. |
| another, one of the most powerful motivators | | | | And the more compelling your message is, right |
| I've ever seen is the maternal instinct. It's an | | | | from the start... your relationship begins on a |
| incredible force of nature, and it's as natural as | | | | much deeper level, and the greater your chances |
| rain and sunshine, which is what's truly incredible. | | | | of selling them something. |
| So enjoy your day or if you're a guy, enjoy your | | | | Here are a few examples of headlines that |
| day with your mom or your wife. | | | | provoke intense curiosity: |
| Today I want to talk about something else that's | | | | Here's A Question You Should NEVER Ask Your |
| incredibly powerful - the inherent and almost | | | | Wife (used to sell cosmetics) |
| manic desire to have your curiosity resolved. | | | | Here's What Professional Athletes Do When THEY |
| For instance, you see a small box in front of you. | | | | Feel Sluggish (to sell health and fitness programs, |
| You pick it up in your hands, feeling the texture | | | | supplements, energy boosters) |
| of the cover... running your fingertips up and down | | | | Travel The World In Only 90 Days (selling a |
| the edges, gently swaying it from side to side, | | | | correspondence or training course) |
| trying to figure out what's inside. | | | | Scandinavian Furniture, Now Yours Right Here In |
| You set it down and begin to lift up the lid - but | | | | Tampa For A Limited Time Only |
| the lid won't budge. So you have at it again - this | | | | Has This Reclusive Marketing Genius Gone Crazy? |
| time using a little more force, trying to pry open | | | | (to sell, of course, marketing information) |
| the lid. | | | | See where I'm going with this? |
| Still doesn't work... | | | | If you can make your buyers curious about |
| And every time you repeat this task and try and | | | | whatever it is you have to say, then they'll be |
| take this lid off, you find the amount of | | | | incredibly curious about what you have to sell. |
| frustration you're experiencing, goes up. | | | | Happy Mother's Day. |