| Most of us hate spam and unsolicited phone calls | | | | to call or bombard previous clients and this may |
| from previous service providers. What are | | | | be your one shot. |
| effective waysto contact past clients or | | | | One thing I've found useful as someone who gets |
| customers that were at your store, website or | | | | a lot of mail is receving a cute booklet that can fit |
| office earlier in the year or lastyear? It is much | | | | in my purse. This is something that can be read |
| easier to do this than to start from scratch and | | | | at a doctor's office too. I first received one from |
| try to acquire a brand new customer. | | | | my dentist around the holidays. I believe he had |
| A previous customer already is familiar with your | | | | gotten them from the national dental association. |
| services and offerings. They've been to see you | | | | He put a little smiley sticker on it and stamped it |
| in the past, bought something online or in-person | | | | with his information. I gave this to my step-father |
| and are not risking a situation with a new provider. | | | | who was looking to get work done and realized |
| When you see a new provider you don't know | | | | that this was viral marketing in action. |
| the quality of their services and the reliability of | | | | Another gift I received was a set of movie |
| their customer care. Unfamiliarity brings up lack of | | | | tickets from someone who produced a video for |
| certainty for most of us. | | | | me. I really appreciated this and the next time I |
| Many of us receive daily glossy postcards or | | | | need to have a video made, I will definitely return |
| mailings of sales letter. I know for myself, I toss | | | | to this vendor. Cards are always nice, but think |
| these right away except for a Danish furniture | | | | twice about sending out calendars and other gifts |
| store near my home that has excellent sales and | | | | that may be something that is not needed due to |
| beautiful teak furniture. What can you do that will | | | | popularity as gifts. |
| make your offerings stand out? You don't want | | | | |