| One should mention that many people who often | | | | Thirdly, one should mention the sales that are |
| go window-shopping are waiting for sales to | | | | confined to the special events and occasions. Let's |
| come. Nevermind how great a sale is (-10%, | | | | say "Christmas Sale", "Independence Day Sale", |
| -30% or more) this has an impact on the end | | | | "Thanksgiving Day Sale" and others. Well, this is a |
| customers. The sign "Currently on sale" affects | | | | great marketing step in order to attract visitors |
| the customers like a magical artifact. Furniture sale | | | | reminding them of the pleasant things that they |
| can even make people redecorate everything in | | | | want to hear at the same time showing that |
| their homes just because they have run across a | | | | shop owners as well as shop-assistants are caring |
| piece of affordable modern furniture. Let's come | | | | about the end customers and show their "equal |
| deeper into the roots of placing different goods | | | | relation" or "we-group" (psych.) in relation to the |
| on sale. | | | | buyers. Decoration here places by no means the |
| Firstly, any goods can appear defective even if | | | | last role. |
| they are of the highest quality. The producer or | | | | Nowadays when 60% of all purchases of |
| reseller decides not to remove this good from a | | | | different goods are made on-line in the USA it is |
| shelf or shop and to continue sale but for a price | | | | not enough just to have a physical store even if |
| being low enough. Indeed, if there is no button in | | | | it is a greengrocery, a butcher's shop or a |
| one place or a stitch went of somewhere where | | | | furniture store. There are always customers who |
| nobody sees it, say, for example, on an Armani | | | | are ready to make purchase online even if they |
| jacket and the price went down accordingly - | | | | want to supply themselves with foodstuffs. The |
| why not to consider the purchase? | | | | time when pizza and fresh vegetables delivery |
| Secondly, there is a notion of Seasonal Sales. | | | | was a luxury has come to non-existence. Let's |
| Mostly it concerns articles of clothing when the | | | | not forget about disabled who are the same |
| producers spread out clothes that are not to the | | | | people who want to lead a normal life and order |
| current season and weather. For instance, a shop | | | | the same goods. Internet has provided them with |
| that sells fur coats when there is 80F outside. | | | | wide doors as they got an opportunity to browse |
| Many customers have never even thought about | | | | through the shelves of the virtual online store and |
| considering this as a bargain as they can buy | | | | choose any goods they want. |
| these goods for the price that can be even 3 | | | | Summarizing this post one should restate the fact |
| times lower. There is a great Russian saying: | | | | that special occasion sale is one of the best way |
| "Prepare the sledge in summer". | | | | to promote one's business. |